Say “Tupperware” and everyone knows what you mean. I mean Tupperware is present everywhere. My whole kitchen is filled with the goodness of Tupperware. But, behind this all this goodness, there are years of hardwork and determination of all the Tupperware employees and founders.
HISTORY OF TUPPERWARE- HOW AND WHEN IT ALL STARTED?
Mr. Earl Tupper, the great inventor of Tupperware products, left no stone unturned to create such exceptional products that reinvented or simply made our own lives better.
As it’s famously said that good things happens to those who wait, Mr. Tupper’s story truly reflects this. He was an American, by the way, so that’s his name not his title. Tupper, a chemist, was experimenting with plastic, which, back then, was new and unpopular. It was brittle, smelly and ugly and no one had worked out what it might be good for.
From a young dynamic boy at the farm to being a worker at Du Pont, Mr. Earl Tupper had come a long way. Playing around with the waste product of the oil refining process at Du Pont, little did Earl know that this would change everything! It will change his life and many lives across the world were going to be transformed.
The Tupperware revolution! In 1946, the Tupperware brand products made their debut and for more than 70 years now, it is still revolutionising lives across the world. The lightweight and non-breakable plastic containers, with the famous ‘burping seal’, had set Tupperware products a class apart from others. In 1949, Tupperware introduced the ‘Wonderlier Bowl’ that gave a start to a revolutionary range of kitchen utensils. The, also known as, Wonder bowl was invented with an airtight closure, which was much lighter and stronger than the traditional glass and potter.
History of Tupperware in India
1996 – Tupperware operations starts in India.
2009 – Tupperware India launches the Aquasafe bottles, which creates a nationwide sensation
2010 – Tupperware India starts a new manufacturing plant in Dehradun
2012 – India’s refurbished Head Office in Gurgaon – ‘Home of Confidence’ inaugurated by Rick Goings, Chairman & CEO – Tupperware Brands Corporation.
2014 – The perfect gift for every occasion was launched, the ‘Tupperware Gifting Catalogue’ launched with a wide range of products.
2015 – Tupperware launches ‘Kitchen Expert Set’ to give your kitchen a makeover, bringing years of kitchen expertise to your doorstep.
2017 – Launches MyLunch which has India’s 1st rectangular liquid tight seal for inner container (8)
2018 – Launches #TupperwareForLife Campaign
Tupperware celebrates more than two decades of changing lives in India by transforming, empowering and inspiring women across the country and the globe!
Not a lot of people are aware of the fact that Tupperware has all women employees. The brand has helped women all over the world to gain confidence and turn their dreams into reality. Almost 3 million successful Sales Force members in over 80 countries across the world are a shining example of this.
The Company proposes to implement its CSR activities in various sectors stated hereunder:
- Eradicating extreme hunger and poverty
- Promotion of education
- Promoting gender equality and empowering women.
- Reducing child mortality and improving maternal health.
- Employment enhancing vocational skills.
- Promotion of health care programs and other activities/ contributions focusing on women’s health.
- Contribution to the Prime Minister’s National Relief Fund or any other fund set by the Central Government or the State Governments for socio- economic development and relief and funds for the welfare of the Scheduled Caste, the Scheduled Tribes, other backward classes, minorities and women, and
- Other areas as prescribed by Schedule VII amended from time to time.
So, when are you buying your next Tupperware product?
Thanks for reading!